Inspiration to be relevant. Thus, identity, as the core of brands, establishes the framework to promote innovation efforts, gives meaning and consistency to experiences and expresses purpose and values, which are the basis for generating lasting ties with communities. Connect and activate the 4 dimensions In the current context, to be powerful and lasting, brands must be able to connect and activate the four dimensions: identity . What does the brand represent and how is it expressed? Experience . How does the brand make us feel? community . How does the brand make us want to be part of its ecosystem? innovation . How does the brand continually surprise us? In short, to be relevant and last over time, brands must generate memorable experiences.
Build solid communities and surprise us
Build solid communities and surprise us with innovative solutions. But all these efforts must be driven by identities that give them meaning and inspiration. Excerpt from E-Commerce Photo Editing Service the article written by Conrad Llorens in Branders magazineHow much time and money are marketing departments wasting on ineffective tasks? summa team How much time and money are marketing departments wasting on ineffective tasks? Posted on June 10, 2021 Nowadays, brand, marketing and communication departments spend a good part of their time on tasks that they themselves recognize as not very productive or that could be carried out better if they were systematized. This implies a significant cost in inefficiencies, requires more people than necessary and often prevents them from dedicating.
Themselves to more productive and strategic tasks
Themselves to more productive and strategic tasks. An average of 150 hours a year in unproductive tasks A study by Aggylon Brand Center collected by Direct India Lead Marketing has calculated how much time and money brand, marketing and communication departments waste on these low-value tasks. According to the data provided by the platform’s clients, among which are Repsol, AENOR or Santalucía, this report establishes that: Marketing departments lose an average of 100 hours a year answering questions repeatedly (20/30 minutes each day). They also spend 50 hours a year looking for the same photos and images (10 minutes each day). They consider that the profitability of the brand could increase up to 50%. In addition, the study indicates that by using appropriate tools for the systematization.