Regarding the interaction with other users during viewing, the online videos related to Influencers / Streamers and Short Videos on RRSS stand out. The Barbados Email Lists preferred chats to interact with family and friends are messaging apps such as WhatsApp or Telegram. Video devices Platforms and RRSS to consume online video Analyzing the notoriety of platforms and social networks to watch online videos in first position, we find YouTube (91.8%), followed by Barbados Email Lists Facebook (76.7%), Instagram (73.9%), Netflix (73.2%) and WhatsApp (70.7%). Regarding the penetration of platforms and social networks to watch online videos, the ranking is as follows: YouTube (82.8%), Netflix (48.9%), Instagram (43.4%), Amazon Prime (42.5%) and Facebook (42.4%).
Video platforms Barbados Email Lists Perception of advertising in online video Analyzing the penetration of payment for content, 72% of users admit to paying to watch video online. Series and cinema / animation are the most prominent content in terms of the proportion of users who pay to see them (more than 80%). Regarding the acceptance of advertising, the degree of agreement Barbados Email Lists with including ads in exchange for viewing content / programs for free is 61.4%.
The most accepted time to see advertising is before starting the video playback (47.9%). Regarding the duration of the advertisement, the vast majority of users prefer advertisements of up to 20 seconds maximum . The interest in activating / deactivating the audio of the Barbados Email Lists ads is very significant for the majority of online video users (77.4%). Premium option As for the proclivity to a premium payment option, it is interesting for 52.8%. Only 27.2% reject it. When asking users if they would give up their data in exchange for free access to content through a premium paid platform, 46.5% would . In this case, the rejection rises to 32.0%. The livestream shopping option is Barbados Email Lists interesting for 50.1%. On the other hand, 58.8% find the video shoppable option interesting .