Google Analytics to safeguard privacy are not sufficient. to protect access by US intelligence agencies. After all, if you as an advertiser process  personal data with the necessary permission, that permission only applies to the explicitly appoint Controller.

The visitor, referr to as the Data Subject in the context of the GDRP, has not grant that permission to the American intelligence services. And as long as they have no legitimate interest in accessing  the personal data, access is contrary to the GDPR.

Some sites go a step further and even track you through autofill: Your browser or password manager automatically fills in certain fields, for example your email address, to make it easy to log in. The site already logs these automatically entered addresses to keep track of you, even when you’re offline.

But advertising companies keep looking for ways to track you beyond the obvious…

An identity for every home

To increase the scope of tracking, the identity provider also uses individuals’ IP addresses. Although the IP address only stays the same for a day or so, the provider can associate it with people for a longer period of time. As long as a person in the house is connected to a service, the identity provider can simply track IP changes.

This example will explain how Sales Directors Email Lists tracking works in this situation: Again, a person is looking for a robot vacuum, this time they are not logged into the store or the site. However, a child in the same household is using an app with a login. The app leaks this information to the identity provider. The service recognizes that the application, the store and the news site have been accessed from the same IP address and, therefore, can collect household behavior data under the same profile.

Sales Directors Managers Email Lists

 

Impact of Smart Technology on Data

Both the French and Italian privacy regulators have now given the indict. Companies 60 and 90 days respectively to comply with privacy legislation. The Italian GPDP goes one step further. It states that all public and private website owners in Italy who use Google Analytics should eventually stop using. Google Analytics. NB: the opinion of the Italian privacy regulator. Is bas on a case where a company us the outdat version of

Google Analytics ‘Universal Analytics’. In principle, the ruling therefore does not relate to the new platform. Google Analytics 4, which offers many more privacy controls.

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