What is the benefit of developing an infographic and sharing it on, for example, Facebook or LinkedIn? Does visual c give you the answer. It collected interesting facts and figures about the influence of infographics and visual content on your online marketing, for example engagement and reach on social media.

Do you ever give a presentation? Then you probably want your message to be remembered. In that case, choose a combination of text and image. Because your audience remembers half of your story when your presentation contains text and visuals.

Visual information for the brain

A survey conducted by NVP revealed that increased usage of Big Data Analytics to take decisions that are more informed has proved to be noticeably successful. More than 80% executives confirmed the big data investments

The visual clearly shows that with an infographic you create more impact than with a message that only consists of text. You only remember 20 percent of a text message, while 90 percent of the information sent to VP Quality Email Lists your brain is visual. Do you use color in your visuals? Then the willingness to view your message is increased by 80 percent. In addition, our brains process images faster than text: as much as 3 times faster!


Chief and VP of Quality Email Lists

Higher communication range with visuals

If you only use text in your presentation, this percentage is only 10 percent. And do you want a higher reach on Facebook, LinkedIn or another social media platform? Make sure your message contains a photo or video. With this visual content, the effect is many times higher than a message that only consists of a text or link.

Do you still have doubts about using visual content in your marketing? Or are you curious about all the facts and figures about the influence of infographics? Then scroll down to view the infographic. Click on the image for a larger copy.

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