In recent days we have published in the rankings of the most creative agencies and advertisers of 2021 and now is the time to focus on the “made in Spain” campaigns that have brought together the most awards in the last year.The pandemic Indian Email Lists had an absolutely soothing effect on TikTok, which sprouted lush green shoots in 2020. So much so that the Chinese-born platform ended last year as the teen’s favorite app . But TikTok has not reached a ceiling and continues to vigorously hit the lug. A recent undertaking in the United States by Forrester concludes that TikTok has also managed to outshine its most direct competitors, Indian Email Lists Instagram and Instagram, from the point of view of weekly reach among adolescents between 12 and 17 years old.

The Goldmine is in the Database

TikTok’s weekly reach grew by 13 percentage points in 2021 among the youngest. If in 2020 50% of young people between 12 and 17 years old used TikTok on a weekly basis, in 2021 this figure has risen to 63%.On the other hand, during the last year the Indian Email Lists percentage of centennials who use Instagram weekly has plummeted from 61% to 57% . In the period between 2019 and 2021, weekly use of Instagram has starred in a drop of 7 percentage points.

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Despite the victory of TikTok over Instagram and Snapchat among teenagers, the most used app by this age group is YouTube While weekly Snapchat Indian Email Lists use fell from 60% in 2019 to 54% in 2020, in the past year it was flat. And it is that Generation Z has not fallen out of love with Snapchat and continues to put eyes on this platform. Not surprisingly, a recent study by Piper Sandler concludes that Snapchat has been the 2.0 platform of choice for Indian Email Lists teenagers in the United States since 2016.

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