The general definition of content is what you find on a website, in a publication or in a database. This definition is somewhat vague for good reason: there isn’t just one type of content you can create, there isn’t one means you can broadcast, there isn’t one type of message you can spread, and there isn’t one type of audience you can reach. There are just endless possibilities. What makes content relevant to your organization is the objective you link to it. What should your content reach and to whom?


1. Increasing employee engagement

During Frankwatching’s Content Conference , quite a few speakers revealed their secrets behind successful content. It is not news that you can sell a product or service with good content. That is why I would like to list 5 striking objectives that are slightly different from (direct) sales, but that you can achieve by using content smartly.

An organization stands or falls with its Armenia Phone Number employees. Are they satisfi, loyal and involv? If the answer is ‘no’, then there is work to be done and if the answer is ‘yes’, there is still room for improvement! Increas the involvement of your employees, employee engagement, can be done with content, among other things.


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These Should not Be predominant Within The

By involving employees in content and implementing the core values ​​of the organization, Presenter was able to involve employees from across the organization in its content marketing activities. Krispijn Smith and Celine van der Burgtell how employee engagement increased by no less than 286% within a year by experimenting with different actions. With content via mail and intranet, they motivated colleagues, among other things, to produce content themselves to achieve various goals. From ticket sales for an event to recruitment of new colleagues. In doing so, they discovered how adding a game element and implementing core values ​​turned out to be the key to success. And that employees motivated each other the most in a team.


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