Over the next decade, we are likely to see new platforms surpass the more establishe elite of today, be it the much talk about Neuralink or something else entirely. Presently, Google and Amazon are the key players in the PPC marketing space, with Facebook and TikTok completing a route to market for 99% of brands – something the new world aims to disrupt.

With this in mind,  expects there to be several newcomers and sabaters that are most likely to steal the crowns of the more establish elite over the next few years. So, as PPC experts, PPC Geeks take a closer look at what the future may hold for the digital marketing industry.

The Rise of the Eco-Friendly Search Engine

If you’re a regular internet user, then Google, and its wider Taiyuan Mobile Phone Number network which also encompasses the likes of YouTube and Gmail, is just another search engine, albeit a good one. However, not many people know that, in essence, it wouldn’t take very much for a competent competitor to come in and tackle the search engine giant.

Popular opinion is changing, and many Google Ads consultants have predict the rise of a new, sustainably conscious, eco-friendly company such as Ecosia, for example. Ecosia is extremely conscious of its carbon footprint and, with this in mind, plants a huge amount of trees in order to minimize its impact on the planet. And it’s this consciousness that could see their usage skyrocket.

Though Google could easily pivot and do the same or even surpass their exploits very easily, many of the large tech companies have been hit with large fines for a long list of discrepancies, meaning if the popular opinion was to change, and more people were to hold them accountable for their many misdemeanors, then we could see large scale migration to the like of Ecosia and other eco-friendly search engines.

If popular opinion could be sway a newcomer that focuses on sustainability and environmentalism, then we could see the tables turn in an instant.

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Soaring Costs to Advertise on Amazon

Amazon record a significant upturn in revenue generat from advertising in 2021-2022 – while their costs for improve listings also soare throughout the year.

With this in mind, the future of digital marketing remains fragile, as buyers ultimately now have to pay more for the products they buy.

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