«I have as a person trying to make Spain brand where we go , trying to ensure that we Spaniards are ahead, that we internationalize Colombia Email Address companies and that we add value in everything we do. It is good to have more blood of ours in events like this and to try to spread what we Spaniards do throughout the world, “he says.Now that he is in Portugal, it is absurd that more people do not come. I also think that the event is not being promoted much within Spain ”, comments Colombia Email Address Ismael El-Qudsi. « It is a pity that being an hour from Madrid there are no more startups coming here . There are countries that are doing very well. For example, the Italian Chamber of Commerce and Industry has its stands and is supporting them, it pays them the part of the Colombia Email Address exhibitor ”, he highlights.

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“One thing is to be with virtual reality glasses in Colombia Email Address a place and another is to be able to hug someone or give them a pat on the back,” he says. “Our jacket is compatible with all platforms, so you can feel if you watch a movie or play on your mobile, on your computer, in virtual reality. It gives you that immersive touch, even if you don’t have Colombia Email Address virtual reality, “he says.

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The brand is already in contact with Sony, Facebook or Microsoft, but has chosen to attend the Web Summit to strengthen those relationships. “We are here to make contacts, generate synergies and collaborations , if possible with metaverses, with Colombia Email Address other video game companies or other large companies such as Siemens,” says the OWO Game professional, who plans to launch this jacket in October 2022 , although it is in pre-order.Another topic that was not lacking in the meeting was the purpose of brands. Of that, precisely, was the presentation of Gonzalo Brujó , president Colombia Email Address of Interbrand . “ Brands have to bring significant value to society . It is not only about growing or paying dividends, but how they can contribute to society. Brands have to change this way of how they interact with consumers and governments ”, he assures MarketingDirecto.com.

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