When it comes to asking about the role of influencers in the market, society is divided. 48% of consumers between 18 and 24 years Turks and Caicos Islands Email List old (the so-called centennials) recognize that they are inspired by their profiles to make their purchases during Christmas , while, if we extend the question to the total number of respondents, 71% consider them annoying or useless.To make Christmas preparations, 45% of centennials look at the profiles of influencers to get ideas about decoration and clothing for these holidays. In the case of millennials , the figure drops Turks and Caicos Islands Email List to 38%. Today, more than half of the centennial generation would like to become influencers, according to Sitecore.
engulfing the agencies
In this sense, the majority Turks and Caicos Islands Email List of those surveyed in 2021 (65%) declare that during their Christmas purchases they will opt for gifts inspired by experiences, with generation Z consumers where this new trend is most noticeable (75% of those respondents from this group).Regarding purchase options, more than 90% of consumers believe that Turks and Caicos Islands Email List retailers should offer more local products and services. However, 64% say they are more likely to buy on international platforms such as Amazon, also opting for e-commerce this Christmas.
In addition, 62% of Spaniards Turks and Caicos Islands Email List prefer to receive something they have ordered rather than surprise gifts and up to 70% of consumers feel annoyed when they discover that the product comes from China , when they thought it was Turks and Caicos Islands Email List a local product. Consumers prefer to receive gifts they have already ordered, rather than surprises. Business strategies for Christmas Companies must develop a marketing strategy according to trends and the age group they want to target, according to Sitecore’s 2021 Holiday Season Trend Report .