When it comes to asking about the role of influencers in the market, society is divided. 48% of consumers between 18 and 24 years Turks and Caicos Islands Email List old (the so-called centennials) recognize that they are inspired by their profiles to make their purchases during Christmas , while, if we extend the question to the total number of respondents, 71% consider them annoying or useless.To make Christmas preparations, 45% of centennials look at the profiles of influencers to get ideas about decoration and clothing for these holidays. In the case of millennials , the figure drops Turks and Caicos Islands Email List to 38%. Today, more than half of the centennial generation would like to become influencers, according to Sitecore.

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In this sense, the majority Turks and Caicos Islands Email List of those surveyed in 2021 (65%) declare that during their Christmas purchases they will opt for gifts inspired by experiences, with generation Z consumers where this new trend is most noticeable (75% of those respondents from this group).Regarding purchase options, more than 90% of consumers believe that Turks and Caicos Islands Email List retailers should offer more local products and services. However, 64% say they are more likely to buy on international platforms such as Amazon, also opting for e-commerce this Christmas.

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In addition, 62% of Spaniards Turks and Caicos Islands Email List prefer to receive something they have ordered rather than surprise gifts and up to 70% of consumers feel annoyed when they discover that the product comes from China , when they thought it was Turks and Caicos Islands Email List a local product. Consumers prefer to receive gifts they have already ordered, rather than surprises. Business strategies for Christmas Companies must develop a marketing strategy according to trends and the age group they want to target, according to Sitecore’s 2021 Holiday Season Trend Report .

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