In this case, the story of the transformation Jamaica Phone Number from traditional. Cotton to organic cotton shows how the company. Was committed to sustainability as far back as the 1990s. Also read: 5 possibilities for effective storytelling. The Jamaica Phone Number Misadventures of Tony’s Chocolonely A second example: the setbacks in Tony’s Chocolonely’s brand story . The founder of Tony’s Chocolonely, Teun van de Keuken, wants to bring about a change in the chocolate industry. He discovers in the program Keuringsdienst van Waarde that there is still a lot of slavery in the chocolate industry. That’s why he reports himself Jamaica Phone Number as a chocolate criminal. Immediately he has to deal with the first setback.

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His declaration is rejected: inadmissible. Tony’s Jamaica Phone Number Chocolonely Fortunately, there are more roads that lead to Rome, so he takes a different path. He approaches chocolate producer Nestlé and asks if they want to Jamaica Phone Number produce a slave-free chocolate bar. Another setback: they can’t. These are just a few examples of the setbacks Tony’s Chocolonely communicates about. You are probably right to notice that these are setbacks for the founder, but not mistakes of the organization. The setbacks are Jamaica Phone Number beyond the company’s sphere of influence. Potential negative publicity reflects on others and not necessarily on the organization.

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But Tony’s brand story tells even more. Dealing Jamaica Phone Number with negative publicity Every organization makes mistakes. Also Tony’s Chocolonely. For example, the brand story of the chocolate. Company mentions that the television program EenVandaag rapp the company on the fingers in 2010. The company use hazelnuts from  Jamaica Phone Number Turkey and child labor is still us in their production. A painful issue for an organization that claims to be fully committ to slave-free chocolate, even when it comes to chocolate with hazelnuts. After all, it goes completely against identity and image. It’s about how you deal Jamaica Phone Number with such issues.

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