2. Get your data feed in order Performance Brazil Phone Number Max does not only work by providing a lot of input, but also through well-written texts, images and of course a data feed. I would recommend getting your data feed in order Brazil Phone Number first using a tool like Channable . Make sure that the basics are correct by filling in all fields completely and enriching the titles and descriptions where possible. 3. Collect ‘audiences’ Collect as many ‘audiences’ as possible in advance and make sure your conversion tracking is in order. You Brazil Phone Number can enter this input at asset level, which Google uses to further optimize.

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Create different asset groups Brazil Phone Number Depending on the amount of pages or articles your website has, you can create different asset groups: Performance Max – asset groups Performance Max – asset groups “In the past” you wanted to have many specific ad groups under campaigns in Google Ads (the SKAG method), but Brazil Phone Number ad groups no longer exist in Performance Max. This is being replaced in some kind of variant with asset groups. We tested for a webshop with only one asset group. The results are more than good. At another webshop we did use several asset groups and here the algorithm seems to perform less well. Tip: For your own website/webshop, check carefully what you do or do not want to be Brazil Phone Number shown. Or which product groups you want to test with Performance Max.

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Just like you designed a campaign Brazil Phone Number structure ‘in the past’ (number of campaigns, number of asset groups, budgets per campaign), you can of course also do this with Performance Max. Also read: Google Ads in 2022: 5 trends to keep in mind 5. Provide a benchmark Keep your standard text ad and/or Google Shopping campaign up and running so you can benchmark the difference. 6. Keep the basics in order Performance Brazil Phone Number Max is not a panacea. Always provide good texts, good landing pages and a well-optimized data feed for Google Shopping. 7. Remember you have no control Assume that you have Brazil Phone Number absolutely no control over Performance Max, other than the input you provide.

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