Wh you come across in your industry? Look at the names. What do they do to you? Which names would you click on yourself? And which ones not? Being ‘high’ on a search page naturally helps to get clicks. But the name that appears in a search result is also hugely determinative for its success. Say for yourself: would you rather click on plasterer SmeerKees or De Glad Strijker?

Your company name is therefore extremely important for your marketing

I am sometimes approached with fear and trembling by entrepreneurs who have just come up with a new name. “What do you think of… Meadow?” I just don’t have that much of it. My first question is always: who are your customers and what do they think?

Crisis Management Measures

Last important tip: complete your name. By that I mean VP Business Development Email Lists that your name is never just your name, but also needs a descriptor and tagline . Sorry for the jargon (another tip, never use jargon).

Your company name is therefore extremely important for your marketing

what’s under your name? So Janssen, lawyers. Janssen is the (bad) company name and ‘lawyers’ is the descriptor. With a simple tweak, you can even claim an entire niche in your descriptor. Janssen, lawyers for women in divorce. Or lawyers for politicians who make unpopular decisions. You see, even with a bad company name, the descriptor can do wonders.

Chief and VP of Business Development Email List

Reduce Risks and Prevent

Completes your company name. You also often see these on the vans where you are stuck in the back of a traffic jam. Watch out, you’ll be seeing a lot of them over the next few days.

Your company name is therefore extremely important for your marketing. It’s what your customers are always talking about first. The ultimate test is how you feel about the name. That feeling often determines your marketing. Do you share the name with pride? Fantastic. Do you have doubts about the sound, the meaning or the spelling?

Your company name is therefore extremely important for your marketing Then it mig.

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