IAB Spain, the advertising, marketing and digital communication association in Spain , today presented the Annual Online Video Study 2021 , developed in Armenia Email Lists collaboration with the Inmark Research Institute , and sponsored by Adevinta Spain , a leading company in digital marketplaces, with more of 18 million users per month on its platforms in the real estate sectors (Fotocasa and habitaclia), employment (InfoJobs), motor (autos.net and motos.net) Armenia Email Lists and sale of second-hand items (Milanuncios).

The main objective of this annual study Armenia Email Lists is to know the state of the online video market in Spain and show the possibilities it offers to the digital industry as one of the most powerful tools for advertisers to target their consumers.For her part, Eva Zaera , Associate Director of Digital Commercial Development at Coca-Cola Europacific Partners (CCEP), pointed Armenia Email Lists out that, if something has driven the different purchasing modalities during the pandemic, it has been the online environment: “ It is a point of inflection has come to stay ”.

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Today is Marketing The role of the seller In recent decades, the role of the salesperson has been modified. “It is easier because we have more data tools, but more difficult because of the overinformation that the consumer has,” said Zaera. He also believes that “sales Armenia Email Lists professionals must adapt to this new online environment” and recalls that training is essential Jombart compares the situation of years ago and now. Before, the seller knew more than the customer and now the situation is the opposite: “It is a drastic change,” he said. The seller in his opinion, now has a product vision but an intention to help the customer choose the best product. “Data and Artificial Intelligence Armenia Email Lists help sellers to offer a suitable product,” he declared.

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