IAB Spain, the advertising, marketing and digital communication association in Spain , today presented the Annual Online Video Bahrain Email List Study 2021 , developed in collaboration with the Inmark Research Institute , and sponsored by Adevinta Spain , a leading company in digital marketplaces, with more of 18 million users per month on its platforms in the real estate sectors (Fotocasa and habitaclia), employment (InfoJobs), motor (autos.net and motos.net) and sale of second-hand Bahrain Email List items (Milanuncios).

The main objective of this annual study is to know the state of the online video market in Spain and show the possibilities it offers to the digital industry as one of the most powerful tools for advertisers to target their consumers.Market sizing and Bahrain Email List consumption habits The penetration of online video users on the Internet population is 92% , while on the total population it is 86.4%. With regard to the most viewed content on online video, the first position is occupied by Series (92.3%) followed by Film / Animation (89.1%); the News / Information (85.2%) and Music (82.2%). Regarding the Bahrain Email List weekly viewing frequency, the short videos on RRSS (10.87 times) and the Influencers / Streamers (7.77 times) stand out.

Bahrain Email List

Video Contents Display devices and Bahrain Email List media The mobile is the most used device to watch online videos (74.3%), followed by the laptop (51.6%), the smart TV (41.6%), the PC (34.3%) and the tablet ( 28.8%). Regarding multiscreen consumption, the online videos that are most viewed at the same time as traditional TV are viewed are Series followed by Bahrain Email List Cinema and Animation and News and Information.

Leave a Reply

Your email address will not be published. Required fields are marked *