Editor’s note: paolo mottola was awarded the 2017 .Content marketer of the year. We’ll share insights from all the .Cmy finalists on the blog before announcing the winners at .Content marketing world.Ed with mark zuckerberg recently. Identifying video as a “Megatrend” with the same. Game-changing potential as mobile.The race is on for Photo Restoration marketers to add video to their content mix. Put rei first because its executive editor. Paolo mottola has long understood the inherent .Power of visual storytelling. His vision means. His team is well ahead of the video adoption curve. And has seen excellent results. Rei produces dozens of films each year. Ranging in complexity from five-minute .Instructional videos to 40-minute documentaries.

Paolo and His Content Marketing Photo Restoration

Paolo and his content marketing team are delivering real .Gains for the rei brand, earning massive brand awareness. And with recent short films such as climbing .Brothers, inside reach and real adventures in .Real life in 2017, the short films garnered millions of views. On digital networks, despite media attention. With the growing popularity Photo Restoration of video content. Paolo was nominated for the 2017 content marketer of the year. While rei has a uniquely powerful opportunity. To create stunning videos, paolo believes that any brand .Can reach its potential just by getting close to .Video content. The right way. Rei’s brand is all about the. Outdoor lifestyle, and as america’s largest consumer. Co-op, it has a wealth of great stories to share. But even in this near-ideal situation. Rei has not rushed into video production.

The Rei Photo Restoration Built

Photo Restoration

The REI content marketing team built a video strategy based on internal brand guidelines and a clearly defined brand voice. Whether it’s showing spectators how to go on their first snowshoeing tour or following a professional cyclist on a bike ride across the country, this foundation helps his team deliver a consistent spectator experience. And, while Photo Restoration and his team always get great results from their video content, he’s keeping an eye on his content marketing strategy to make sure they’re telling stories in the right format. The story has to be good for the video,” he reminds us. “You have to be honest and look at the visuals of the subject, and whether movement is the best way to convey the story.” Sometimes it does, but sometimes other forms of long-form news, infographics Or photo sets will give a better voice to the story. REI’s online publication, Co-op Journal, shows that his team also offers these content formats.




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