that you can include certain keywords in your responses. In the event that these come across naturally and are relevant to the response, of course. These also signal to Google and it gives your Business Profile more context. For example, take a look at the two reviews below. Which response do you think has the most value?

Make Q&A work for you

Within a company profile, searchers have the option to ask questions in the ‘question-and-answer’ section. For example, you can get a quick answer to a question related to the customer service of that company. Or you, as a searcher for a restaurant, can quickly find out whether or not they offer your favorite dish.

When a question is asked, Google suggests a number of answers. Google obtains this information from reviews, but also from other input within the information section of the company profile or, for example, posts you place.

As an owner, you have the opportunity to ask questions and answer yourself. If you see that a lot of questions are being asked about a certain topic (keyword), you can ask them yourself and answer them as the owner. This brings 2 advantages.

First of all, when a question is asked about this topic in the future, the answer is immediately displayed. This way you have the answer in your own hands instead of Google showing Tunisia Phone Number suggestions from reviews. This can work to your advantage, for example, if many negative reviews have been placed on a subject in the past. Suppose you, as an owner, have already improved your service in this area, then you do not want those negative reviews to continue to haunt you. Prevent this by asking your questions about frequently discussed topics in your reviews.

Tunisia Phone Number

An additional advantage is that you provide Google with rich content. If you see that there is a lot of demand locally for a product that you offer or a service that you provide, then you can ask and answer this question yourself. This can give you a small advantage over your competitors in the ranking.

Additional tip

Don’t use keywords in the title of your business profile. This has been severely punished since the Vicinity update rolled out. Many profiles that use unnatural keywords in their title saw a major drop in their local rankings after this update . This may still work for you, but know that this could change at any moment!

Don’t forget the basics

In addition to these tips, it is of course important to have the basis of your company profile in order. Take advantage of the features the tool has to offer and add as much relevant information as possible. Keep this information continuously up-to-date and you’ve come a long way with optimizing your profile.

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