González wanted to add to this point that adaptation is key for all his clients in terms of measurement. « The first thing is that we adapt to Philippines Email List any analysis or analytical tool that our clients have,then we have a data department that consolidates all the information collected and creates all the dashboarding for monitoring all of this, in some cases we also have external Ad Servers, we create a custom attribution model and we have measurement tools that are partners Philippines Email List of the main platforms such as Nielsen, Moat or Sizmek ». While Lozano shares this vision of the agency with the idea that “although many times we have a clear idea of ​​our target, as time progresses we realize that our potential scope is a different one where we can find a place Philippines Email List in the market” .

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If you don’t see the embedded Philippines Email List audio correctly, click here .The round table ended by talking about the entertainment industry. More specifically, Gaming and eSports, a sector that has seen exponential growth with the emergence of Twitch and that already has a varied audience of genres and ages to take into account for future actions. Once the experts had concluded, all Philippines Email List of them wanted to summarize the meeting with a summary sentence of what was commented:

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Javier Piedrahita ( MarketingDirecto.com ) : «We have to be original and not saturate».María Lavin (Freshly Cosmetics) : «The whole issue Philippines Email List of Black Friday, Cyber ​​Monday, Christmas … is the most important period of the year for brands, but something I would like to see it stay with is that you don’t just have to think about the strategy of marketing, but in communication as a global. The customer must always be at the center of all strategies. Alba Manzanero (Clicars) : «Take advantage of the strengths that the visual world gives, not stop innovating and that each brand tries to Philippines Email List transfer its ‘wow’ effect to the screen. That is something that will make them unique and different.

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