The changes in consumption and the challenges that brands face in the post-Covid environment . Today we will talk about a trend that in the last year has accelerated. Expanded and reached the consumer or more consumer segments much earlier. Elthough it is not new, it is also here to stay. Taking a historical perspective. The consumer and branding industry has developed since. Its inception based on the vision of a passive-receptive consumer. Willing to buy what was offered to him, patient. Who from his usual store next door was waiting for to know the latest news that was coming. Or the product that came to solve more and better their needs. Needs he didn’t even know he had. The overwhelmed consumer As the offer grew. New points of sale appeared and the aisles.

Televisions were flooded with a large number

Of products. And this receptive consumer had to take a selective role, filtering what was of greatest interest Remove Background Image to him and embracing the big brands as a guarantee of trust and quality -which became his beacon of reference and aspiration-. Overwhelmed by the huge number of offers, proposals and promotions, he began to become aware of his consumer decisions. To choose which point of sale he preferred to buy, which brand he chose, which alternative was better for his health, for his environment, for animals, for the planet… He navigated through the era of renouncing the WITHOUT, of the enrichment of the CON, of the functional, emotional, ecological, and just, until he settled in the era of holistic care.

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Of feeling good about oneself and gradually

Of feeling good about oneself and gradually assuming that every purchasing decision can move the world to a better place. Most of the brands responded India Lead and became climate brands : recyclable packaging, circular production, environmental responsibility, best practices, etc. Establishing a relationship closer to dialogue and interaction, face to face with the consumer, where some are rewarded, others are boycotted and the networks channel rewards and criticism alike. Today little remains of this passive and receptive subject, new generations of consumers are reversing the traditional roles of supply and demand. New call-to-action the active consumer We see more and more consumers who are active seekers, eager to find what fits their concerns, which responds to their values.

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