This one is for overworked campaign staffers who are just trying to keep their heads above water. You’re struggling with social media work because you’re young and pretty funny on Twitter, so you need to know what you’re doing. You know you should advertise on Facebook, but you don’t really know how and spending time figuring it all out just isn’t doable. Believe me, I’ve been there. Luckily, digital marketers who spend their days immersed in social advertising have figured this out for you. And it’s easy.
You already have everything you need to do
effective Facebook marketing: mailing lists and Germany Phone Number phone numbers. And oh yeah, probably a Facebook page (or two) dedicated to your candidate. Facebook makes it ridiculously easy to upload your listings and match emails and phone numbers to Facebook profiles. That’s right – Facebook will link your list of 10,000 email addresses to any Facebook profile that address is associated with. It will take the endless phone lists that power your call center operations and do the same. With just a few clicks, your supporters are in the same place you can reach on social media. You can even import directly from your MailChimp account. Your candidate will think you’re a genius.
If you want to go a little more advance,
Once you’ve uploaded your emails, phone numbers, and retargeting pixels, you can create what Facebook calls a lookalike audience. When you create one, Facebook looks at the users found in the listings you uploaded and finds other users who seem to have the same interests, behaviors and characteristics. Think of it like a prospecting list, but for Facebook. It is a list to be targeted with a first contact or a layer in another targeting to reach a personalized message. For example, target people in your lookalike audience who support tax policies that match your candidate.
This is what digital marketers do every day to sell their products. You can now do this to sell your candidate and WIN their ticket to The Hill or the White House.
For campaigns and marketers, be careful not to rely too heavily on Facebook’s pre-determined demographics to do the heavy lifting of voter targeting. This is the psychographic hot house , after all.