For many entrepreneurs focused on building brands, it’s hard to imagine life without a strong presence on the world’s largest social network. They often end up spending countless hours chasing vanity metrics like likes, shares, and followers, hoping to be heard amidst all the noise. They prioritize social media just because it’s done. It’s what everyone Zimbabwe B2B List constantly competing for attention among millions. But recently some brands have decided to create their own private social networks. Many will still try to convince you, otherwise it would be brand suicide. But the really important question is, do those likes convert to clicks, and do those clicks convert to conversions? In all likelihood, few of these interactions result in meaningful engagement.
What is meaningful engagement and why is it important?
Engagement is not about liking and sharing. It’s about building relationships through constructive commentary and mutual learning. This is less likely to happen when you rely on mainstream social networks and you have very little control over the customer journey. In fact, having a large fan base can actually hurt your brand if you just Zimbabwe B2B List of followers but there is no real interaction among community members. Let’s not forget that a dead community is nothing but a burden. Over the past few years, numerous studies have shown that social media makes us feel lonely and depressed. Like being alone in a crowded foreign city, people on social media often find themselves lost in the crowd.
Take responsibility for building your brand
When trying to achieve our goals, it’s natural to look for shortcuts, and brand building is no exception. Unfortunately, focusing too much on shortcuts means ignoring the big picture. Even more so with branding, brands should always be seen as a journey rather than a destination. With an audience of billions, social media offers Zimbabwe B2B List a way to get your content in front of as many people as possible, as quickly as possible with the least amount of effort. At least, that’s what businesses want. The problem is that you have no control. Just one algorithm update can change everything . Suddenly, your posts disappear from people’s newsfeeds as social networks try to steer brands toward paid advertising. Many businesses have recognized this by putting social media marketing above everything else. .