Google has achieved this by continuing to develop with artificial intelligence . This makes it easier to understand the world around us. And to be honest, the search results are really good.

You can also search for many more specific things with Google Lens. Like on:

  • Food: Take a picture of your dish and you will be shown recipes.
  • Text: when you see a text and you want to know more about it, you can search for it.
  • Translate: take a picture of a text, then choose the language to translate into and Google will do it for you.
  • Shopping: Search the image within Google Shopping to buy what you see

What can you do with this as a company?

This increases the importance of Google Images for your website or webshop. Specific optimizations for this component are not yet known, but of course there are things that are always good to take care of. Make sure you provide images with good descriptions, use alt texts and make file names unique, but above all relevant.

Image search is becoming President Email Lists important and the better you take care of this in your platform, the better for your findability.

I also wrote about the Google MUM update – Google is currently exploring how this can reinforce each other. An answer for every question, that’s where Google wants to go.

You can also think about how you design product packaging. For example, if you have a product, you can put an encouragement on the packaging to take a photo of your product through Google Lens so people can buy the product too.

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Google Multisearch makes search 

Google is of course continuously developing. The better the information provision is, the faster you will come back to Google for your information needs. Multisearch also provides a nice step, because you don’t even need keywords to search for something you need.

Without knowing what you are specifically looking for, you can go to Google. The next step is to make Google MUM and multisearch work together. More information about this will undoubtedly become available in the future. For now: download the Google App and give multisearch a try!

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