Search engines have become an indispensable part of our daily lives. How many times have you searched Google for certain terms? For example, new black pants, a new watch, insurance work or how about a good recipe? But how do you save yourself when you don’t even know the words of what you’re looking for? Google comes up with an answer: multisearch.

On Wednesday 11 May, Google IO took place in San Francisco. In the announcement to this event, Google would discuss more about multisearch. A term that raised a lot of expectations. And now there is clarity about what this will be and what you can do with it as a searcher.

And that’s important, because it changes the way people search on Google. The functionality is already available in the Netherlands and will be further rolled out from America. In this article you can read more about Google Multisearch and what you can do with it!

Why was Google Multisearch introduced?

Google wants to provide you with all the information you need. As difficult as this is sometimes, Google wants to help you. If you don’t know what something is called, it is of course difficult to search. Google has come Owner/Partner/Shareholder Email Lists up with something for that, namely Google Multisearch . This completely new way of searching uses both text and images at the same time.

In Google Lens you can use multisearch. When you use multisearch in Google Lens, you can ask questions about what you see.

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How can you use this?

  1. Open your Google App on Android or iOS
  2. Tap the Lens camera icon
  3. Choose a screenshot or take a picture of your surroundings
  4. Then swipe up and tap the “Add to your search” button

A video is of course worth more than 1000 words:

With multisearch you can ask questions about what you see. Suppose you see a nice orange dress, but your favorite color is green, then you now know what kind of dress it is and you can specify your search by tapping “green”.

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